{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo-125ml","title":"K18 TripleBright Oxidation Defense Purple Shampoo 125ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e All highlighted and lifted hair tones that need brassiness neutralised and protection against future brass caused by metals and minerals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat is K18 TripleBright Oxidation Defense Purple Shampoo?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eK18 TripleBright Oxidation Defense Purple Shampoo is a triple-action purple shampoo designed to remove brass-inducing metals and minerals, neutralise existing brassiness and defend against future brass for brighter, longer-lasting blonde.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike a traditional colour-depositing purple shampoo, TripleBright targets brassiness with three technologies. Ionic detox removes brass-inducing metals and minerals, precision violet technology neutralises existing brassiness without staining or overtoning, and a biopolymer helps prevent metals and minerals from reattaching to the hair during washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe easy-to-apply foam formula works across all hair types and textures and is designed for all highlighted and lifted tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho is it best for?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eK18 TripleBright Oxidation Defense Purple Shampoo may suit you if your hair:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eis highlighted or lifted\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ehas developed unwanted brassiness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eis exposed to metals and minerals from hard water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eneeds its tone restored and evened\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eneeds brassiness neutralised without overtoning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eneeds protection against future brass caused by metals and minerals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eneeds a purple shampoo that won't stain when used as directed\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eK18 states that TripleBright works across all hair types and textures and brightens all highlighted and lifted tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat problem does it solve?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBrassiness isn't only about correcting the visible tone of the hair. K18 identifies oxidation, including metals and minerals found in hard water, as an underlying cause of brassiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eK18 TripleBright Oxidation Defense Purple Shampoo uses a three-step approach:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eRemove → Neutralise → Defend\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFirst, ionic detox removes brass-inducing metals and minerals. Next, precision violet technology neutralises existing brassiness without staining or overtoning. Finally, a biopolymer helps prevent metals and minerals from reattaching to the hair during washing to defend against future brass.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eK18 states that one wash can remove up to 3 months of brass from hard water while restoring and evening the ideal hair tone for all highlighted and lifted tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey technology\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIonic Detox:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Removes brass-inducing metals and minerals from the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePrecision Violet Technology:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Neutralises existing brassiness without staining or overtoning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBiopolymer:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps defend against future brass by helping prevent metals and minerals from reattaching to the hair during washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTogether, these form K18's triple-action technology to remove, neutralise and defend against brassiness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hair Republic ","offers":[{"title":"Default Title","offer_id":54926955315527,"sku":null,"price":32.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/1523\/8554\/files\/K18TripleBrightOxidationDefensePurpleShampoo125ml.webp?v=1788865273","url":"https:\/\/hairrepublic.ie\/products\/k18-triplebright-oxidation-defense-purple-shampoo-125ml","provider":"Hair Republic ","version":"1.0","type":"link"}