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JOICO - Defy Damage Protective Shampoo

€16.99 €22.00

JOICO - Defy Damage Protective Shampoo

Intensive, restructuring and bond-strengthening shampoo with New SmartRelease Technology: continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. Delivers soft, silky, shiny, healthy-looking hair. Prevents future hair damage from occurring when used regularly.

  • With Arginine - for intensive, bond-strengthening daily damage protection
  • Protects colour from fading
  • Delivers strength and moisture balance
  • Prevents future hair damage 
  • Leaves hair soft, shiny, and healthy-looking
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle

Key Ingredients

  • New SmartRelease Technology - Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
  • Protective Lipid - The exact kind found in healthy hair—acts as the first line of defence to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil - A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
  • Arginine - A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

How to Use:

  • Apply to wet hair and lather
  • Rinse off
  • Repeat if necessary

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