JOICO - Defy Damage Protective Shampoo

JOICO - Defy Damage Protective Shampoo

Intensive, restructuring and bond-strengthening shampoo with New SmartRelease Technology: continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. Delivers soft, silky, shiny, healthy-looking hair. Prevents future hair damage from occurring when used regularly.

• With Arginine - for intensive, bond-strengthening daily damage protection
• Protects colour from fading
• Delivers strength and moisture balance
• Prevents future hair damage 
• Leaves hair soft, shiny, and healthy-looking
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle

Key Ingredients

• New SmartRelease Technology - Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
• Protective Lipid - The exact kind found in healthy hair—acts as the first line of defence to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
• Moringa Seed Oil - A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
• Arginine - A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

How to Use:

• Apply to wet hair and lather
• Rinse off
• Repeat if necessary