Best for: All highlighted and lifted hair tones that need brassiness neutralised and protection against future brass caused by metals and minerals.
What is K18 TripleBright Oxidation Defense Purple Shampoo?
K18 TripleBright Oxidation Defense Purple Shampoo is a triple-action purple shampoo designed to remove brass-inducing metals and minerals, neutralise existing brassiness and defend against future brass for brighter, longer-lasting blonde.
Unlike a traditional colour-depositing purple shampoo, TripleBright targets brassiness with three technologies. Ionic detox removes brass-inducing metals and minerals, precision violet technology neutralises existing brassiness without staining or overtoning, and a biopolymer helps prevent metals and minerals from reattaching to the hair during washing.
The easy-to-apply foam formula works across all hair types and textures and is designed for all highlighted and lifted tones.
Who is it best for?
K18 TripleBright Oxidation Defense Purple Shampoo may suit you if your hair:
- is highlighted or lifted
- has developed unwanted brassiness
- is exposed to metals and minerals from hard water
- needs its tone restored and evened
- needs brassiness neutralised without overtoning
- needs protection against future brass caused by metals and minerals
- needs a purple shampoo that won't stain when used as directed
K18 states that TripleBright works across all hair types and textures and brightens all highlighted and lifted tones.
What problem does it solve?
Brassiness isn't only about correcting the visible tone of the hair. K18 identifies oxidation, including metals and minerals found in hard water, as an underlying cause of brassiness.
K18 TripleBright Oxidation Defense Purple Shampoo uses a three-step approach:
Remove → Neutralise → Defend
First, ionic detox removes brass-inducing metals and minerals. Next, precision violet technology neutralises existing brassiness without staining or overtoning. Finally, a biopolymer helps prevent metals and minerals from reattaching to the hair during washing to defend against future brass.
K18 states that one wash can remove up to 3 months of brass from hard water while restoring and evening the ideal hair tone for all highlighted and lifted tones.
Key technology
Ionic Detox: Removes brass-inducing metals and minerals from the hair.
Precision Violet Technology: Neutralises existing brassiness without staining or overtoning.
Biopolymer: Helps defend against future brass by helping prevent metals and minerals from reattaching to the hair during washing.
Together, these form K18's triple-action technology to remove, neutralise and defend against brassiness.
