I bought this based on a recommendation from a hair vlogger. I have fine-medium highlighted hair, the highlighted sections being dry and damaged. This (along with a clarifying shampoo beforehand) definitely seemed to improve texture. I left it on for 20mins. Based on use so far, I'm confident continued use, along with other products/habits will show more improvement over time as part of a long term better haircare regimen. And it smells divine!!